The technology and media markets are immensely confusing, competitive, and dynamic. As market changes occur, a growing firm's rapid understanding of that change — and its impact on commercial strategy — is the difference between maintaining competitiveness and demonstrating differentiated value.

Without a clear, logical synergy between a business model and the market, offerings are lost in a sea of sameness while valuable resources are wasted in the effort to meet revenue forecasts.

Thoughtbank was born out of the recognition — and first-hand experience — that many growth-phase tech firms suffer from constraints that prevent them from investing in and maintaining a market-matched sales and marketing strategy that positions the firm for success.

By providing fractional CRO, CMO, and holistic commercially-focused strategic advisory services specifically to growth-stage firms, we identify the route, methods, and tactics to capture sustained market share and repeatable scaled sales — and to validate future sales, marketing, and strategy investment.

Thoughtbank creates advantage and growth for technology and media businesses by identifying market opportunity and preparing clear commercial strategies that leverage a firm's unique capabilities.

We pair deep executive experience with a focus on fitting a firm's products, messaging, and commercial activity to its market segments — to increase revenue and deliver more efficient resource use.

We provide a roadmap that empowers commercial teams to execute with speed, intelligence, customer focus, and agility — supporting existing teams or augmenting them in the absence of senior marketing, sales, or business development resources.

Thoughtbank challenges the status quo of traditional strategic advisories that focus on advice and de-emphasize integrated, roll-up-the-sleeves tactical execution.

We deliver both the strategic Air Game — corporate strategy, unified commercial strategy, marketing strategy, and strategic positioning — while offering full capabilities to deliver on the ground.

The Ground Game covers sales, business development, sales enablement and alignment, lead generation, CRM and marketing automation utilization, pipeline and process optimization, ROI measurement, product management, and product marketing.

William of Ockham was on to something. Like science, sales, marketing, and strategy are most effective when diligently applied with a thoughtful and elegant approach. When taking on complex problems, simpler and well thought-out solutions tend to be more effective — particularly in highly dynamic, competitive technology and digital media markets.

Accordingly, every successful cooperation should include:

• Clear, up-front objectives.
• Agreed-upon metrics for progress measurement and ROI.
• A pre-determined set of hypotheses to validate, capturing enterprise learning.
• The simplest, most elegant solution to the problem at hand.