Insights

Field notes
from the
practice.

Short essays and observations on the work — drawn from current engagements, recent operating experience, and the patterns we see across growth-stage technology and media.

Positioning

March 2026

Escaping the Sea of Sameness

Why growth-stage technology firms blur into their category — and what disciplined positioning actually requires.

6 min read

Operating

February 2026

When a Fractional CRO Is the Right Move

A practical framework for founders weighing whether to bring in fractional commercial leadership.

5 min read

Data

January 2026

Data Clean Rooms After the Hype

What the next phase of DCR adoption looks like, and where the meaningful commercial opportunities sit.

7 min read

Philosophy

December 2025

Ockham's Discipline

A short note on why simpler solutions outperform — particularly in dynamic markets.

4 min read

Field notesfrom thepractice.

Escaping the Sea of Sameness

When a Fractional CRO Is the Right Move

Data Clean Rooms After the Hype

Ockham's Discipline

Field notes
from the
practice.